MasterCard - A Priceless Day - Digital Campaign - Case Study

author Voden   3 year ago

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Marketing Strategy Case Studies: The Starbucks Experience - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE.

adidas boost your run Digital Campaign

Today running has evolved from a sport into a social activity. To get into the mind of the customers, Adidas aims to strengthen the emotional bonding between the brand and the runners. Hence, to pave the way to 2015 Hong Kong Marathon, we have set up an integrated O2O platform to connect different scoring activities with the aid of NFC technology. Learn more at Like us on Facebook:

Digital Case Study: Disruptive Campaign By Jack&Jones

This is a digital case study of Jack & jones for the best use of Social Media

WestJet Christmas Miracle: Real-time Giving

Thanks to a team of merry WestJetters and the power of technology, we've learned that miracles really do happen. Read our blog post to learn more about this video: Book a WestJet flight Click to subscribe to WestJet's YouTube channel WestJet Christmas - 12 Flights of Christmas Watch Christmas Miracle: Fort McMurray Strong Watch Christmas Miracle: Santa's bloopers Get more WestJet Follow WestJet: Like WestJet: WestJet blog: WestJet Instagram: The WestJet YouTube channel features viral hits like our Christmas Miracle and April Fool’s videos. It also includes pro travel tips, essentials from our vacation hot spots and cool aviation videos that showcase the aircraft we fly and what it’s like to work in the airline industry. WestJet on YouTube

Digital Kit Kat Campaign -

Title l The break up Briefing l Integrated campaign Art Director l Artur Deyneuve Copywriter l Philippa Beaumont

MasterCard'ın sponsorluğunda İstanbul'da yapılan Justin Timberlake konserini Paha Biçilemez bir İstanbul deneyimi ile birleştirmemizin hikayesi: Paha Biçilemez Bir Gün.

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