MasterCard: The Evolution of Priceless

author Mastercard News   3 year ago
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Mastercard "Priceless campaign video"

Directed by Guy Manwaring 6.13.15: youtube says owner of music has monetized this song, so please enjoy...

Mastercard Priceless Commercial 2003

Hugh Jackman's Priceless Reunion

Watch what happens when Hugh Jackman surprises an old mate, mentor and dear friend. An awesome way to sum up the year! #PricelessNYE

Mastercard Brand Identity Evolution

Mastercard unveiled a new brand mark and design system. Evolved off the company's iconic red and yellow interlocking circles, the new design takes Mastercard into the digital future. The most comprehensive design system ever introduced at Mastercard will begin to roll out in the fall.

Mastercard Priceless ad

The look on your ex-boyfriend's face... priceless.

What does Priceless mean to you? Watch this short video to learn more about the evolution of the iconic Priceless campaign.
Launched in 1997, MasterCard’s world renowned Priceless campaign has run in 112 countries and 53 languages. Over the past few years, Priceless has evolved from a singular advertising campaign into a holistic marketing platform that currently includes Priceless Cities, Priceless Surprises and Priceless Causes. During this time, Priceless has remained true to its initial key insight that experiences matter more than things. Today the Priceless brand positioning is “connecting people to Priceless possibilities”. Learn more at newsroom.matercard.com

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