NIKE 'MY TIME IS NOW' DYNAMIC & INTERACTIVE DIGITAL OUT OF HOME CAMPAIGN

author Grand Visual Theory Ltd   5 year ago
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Minions - Digital Launching Campaign in Romania

Minions - Digital Launching Campaign in Romania with Augmented Reality and Kinect

Mercedes-Benz Invisible Car Campaign

Designed to capture the attention of consumers and bring attention to cars that don't significantly impact the environment, Mercedes has launched an inventive advertising campaign regarding hydrogen-powered cars. Mercedes-Benz has created a new commercial to promote a vehicle that uses F-CELL hydrogen technology. Designed to advertise the car's ability to produce zero emissions and protect the environment, Mercedes-Benz covered the automobile in several mats of LEDs on the driver side of the car and mounted a Canon EOS 5D Mark II digital SLR camera on the opposite side of the vehicle. The Canon 5D Mark II shoots video on the passenger side of the car and the video is displayed in real time on the driver side of the automobile. This concept is somewhat similar to the "invisibility coat" designed by a Japanese scientist during 2003 or the iPad 2 Halloween costume that displays a giant, grotesque hole in the human body.

Make your Outdoor Advertising Interactive - (Near Field Communication) NFC Posters

Make your Outdoor Advertising Interactive. Near Field Communication (NFC) is a wireless communication technology that allows data to be transferred between enabled electronic devices (such as smartphones, tablets, Smart TV and similar devices) by touching them together or bringing them a few centimeters apart.

Interaction Design - NIKE Aeroloft digital retail experience

NIKE Aeroloft Interactive Media @NIKE Gangnam & Myeong-dong & COEX & Busan Gwangbok : Skeleton & Color Analysis, Kinect V2, Mirror Display, Touch Sensing / Rated as the best brand advertising project in 2014 Mirror Display shows the information for the situation which analyzing the two types of NIKE Aeroloft. Raonsqure has an ability to combine hardware and software with User behavior, and develop to various research. Also, we can handle technology related to awareness and manipulation. (Related patent possession) 'raonsquare' has a various business area for each of the industrial fields based on its own interactive media platform 'ACTIVE VISION'. Interactive Media / AR / Augmented Reality Development / Digital Marketing Project by. raonsquare(㈜라온스퀘어) --- #CONTACT US +82 2 545 7075 info@raonsquare.com 135-889, 4F, Bugang Building, 533-13, Shinsa-dong, Gangnam-gu, Seoul, Korea. raonsquare.com

MICROSOFT TOUCH SCREENS ENABLE PEOPLE POWERED WINDOWS PHONE CAMPAIGN

Microsoft launched the UK's biggest ever interactive digital Out of Home campaign to announce the arrival of Windows Phone 8. Created by UM London with production and tech build by www.grandvisual.com, the interactive touch screens allowed consumers to configure their own personal Windows Phone Start screen. The personalised screens then formed the creative for Microsoft's national broadcast campaign -- spanning over 450 screens across the UK. outdoor campaign, outdoor advertising, digital outdoor, digital out of home, interactive campaign, touchscreen campaign, windows phone campaign, Microsoft Windows Phone

As part of the "My Time Is Now" campaign from Wieden+Kennedy, www.grandvisual.com produced an innovative digital out of home push designed to tap into the nation's obsession with England's progress during the Euro 2012.

My Time is Now went on to become Nike's most successful football campaign ever. Digital OOH was the one consistent media channel - introducing, supporting and celebrating the New Master's throughout the tournament in a dynamic, tactical and interactive way.

Planned and booked by Mindshare and Kinetic, with dynamic delivery via OpenLoop.

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